Social Media Marketing Overview

Social media marketing is a simple and best way to businesses of all sizes to reach viewers and customers. Your customers are already connecting with brands through social media, and if you’re not speaking directly to your viewers through social media platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring huge success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing the link on social media networks in order to achieve your business and branding awareness. Social media marketing activities like posting text and image updates, videos, and other content that helps audience engagement, as well as paid social media advertising.

We’ve created this information to gives you with an interaction to social media marketing and some starter social media marketing tips and training to improve your business’s.

About SEO Training Course

We are a team of experts who believe in presenting the Good Knowledge keeping in the mind the development of technology and its effect on the world out there. With this very motto and lots of determination, we have started Advanced Technnovatio Labs.
We Target at Offer quality technical knowledge and training to our students and make them Admirable. With a balanced mix of theory and practical Approach, we offer many training courses like Web Design, SEO, SMO.

The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.

The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook

SSC Passed students.
Intermediate students.
Post Graduates.
Business People

  • Students
  • Business People
  • Market executives
  • entrepreneur
  • Investors
  • IT professional
  • HR professional

Social Media Marketing Syllabus?

Introduction to the class
Introduction to Social Media
What is Social Media?
How Social Media developed
Managing Information
Google Alerts

Session 2:

Getting your company ready for Social Media
Content Management
Touchpoint analysis
Creating content
Managing content programs
Planning Worksheets

Session 3:

The Legal Side of Social Media
In-house guidelines
Copyright and Trademark Implications
a) Set-up
b) Services
Who are they?
How to find them
How to use them to benefit your brand

Session 4:

What is it?
Where to find
How to create
a) Hardware
b) Software
Creating groups and pages

Session 5:

Set-up and usage
Company profile
What is it?
How it is determined
How to affect it
Google’s role
Organic search
Long-form video platforms
Setting up a channel
Managing content

Session 6:

YouTube, continued
Set-up and usage
Up and Coming Social Media

Session 7:

Tips and Guides
Review of profiles
Majority female target audience
Visual social media and bookmarking
Set-up and management

Session 8:

LinkedIn, continued
Review of profiles
Collaborative Marketing & Crowdsourcing
Consumer-generated content
a) Encouraged
b) Organic
Metrics & ROI
Wrap Up


Our Kolkata Locations

Hazra Road

Hazra Road, NEAR Hotel Cosmo
Hazra, Kolkata-700026


Vill& PO-Jhentla,
Near Police Station,


LB Block,
Sector –III, Howrah,
Kolkata –700 098


plot no 384,
Bus Stand Kalaroa Bazar,

Our Students Reviews

The in depth knowledge of Faculty as far as how google works and how Adwords operates is something extraordinary. The way he teaches is also very simple that you might learn the most difficult concept with utmost ease.


Had an awesome time learning about the potential of social media. Venkat sir, the Lead trainer, is highly experienced and very knowledgeable. I Had a good experience. Looking forward to more classes on interesting topics. Thanks.


It is very glad to tell that I got very good exposure in SEO Training. The faculty has taught the subject in depth and very understandable way. I wish SEO Training Course a best of luck and will recommend anyone who is eager to learn a subject.