Search Engine Marketing Overview

SMM is the practice of marketing a business awareness with help of premium advertisements that found on search engine results pages (or SERPs). Advertisers budget on keywords that viewers of services such as Google and Bing might enter when searching for specific products or services, which gives the advertiser the opportunity for their ads to appear with results for those search queries.
These ads, often popular by the term pay-per-click ads, come in a different of formats. text-displayed ads, whereas others, such as shopping ads (PLAs) are more visual, product-based advertisements that allow consumers to see major information at-a-glance, such as cost and other customers opinions.

Search engine marketing’s huge power is that it provides advertisers the opportunity to make their ads in front of interacted customers who are instead to buy at the precise moment they’re ready to make a payment. No other advertising medium can do this, which is why SMM is so successful and effective and such an amazingly powerful process to increase your business.

About SEO Training Course

We are a team of experts who believe in presenting the Good Knowledge keeping in the mind the development of technology and its effect on the world out there. With this very motto and lots of determination, we have started Advanced Technnovatio Labs.
We Target at Offer quality technical knowledge and training to our students and make them Admirable. With a balanced mix of theory and practical Approach, we offer many training courses like Web Design, SEO, SMO.

The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.

The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook

SSC Passed students.
Intermediate students.
Post Graduates.
Business People

  • Students
  • Business People
  • Market executives
  • entrepreneur
  • Investors
  • IT professional
  • HR professional

Search Engine Marketing Course Syllabus?

  • Introduction to AdWords
  • Paid Search vs. Organic Search
  • The Psychology of Search
  • Benefits & Features of AdWords
  • Quality Score
  • Ad Rank
  • Landing Pages
  • How to structure an AdWords Account
  • Campaign & Ad Group Fundamentals
  • Location Targeting
  • Language Targeting
  • Bidding & Budgeting
  • Ad Extensions
  • Creating Ads
  • Adding Keywords
  • Keyword Match Types
  • Adding Negative Keywords
  • Competitive Research
  • Google Keyword Planner
  • Campaign Management
  • Components of a Campaign
  • Creating a Campaign
  • Campaign settings
  • Editing a Campaign
  • Ad Group Management
  • Creating Ad Groups
  • Editing Ad Groups
  • Monitoring
  • Ad Formats
  • Text Ads
  • Image Ads
  • Video Ads
  • Mobile Ads
  • Rich Media Display Ads
  • Creating Attractive Ads
  • Testing New Ads
  • AdWords Policies
  • Optimization Overview
  • Optimizing Campaign Settings
  • Optimizing Through A/B Testing
  • Optimizing with Ad Extensions
  • Optimizing Click Through Rates
  • Optimizing with Negative Keywords
  • Intro into Display Campaigns
  • Intro into Remarketing
  • Adwords Certification Requirements

Our Kolkata Locations

Hazra Road

Hazra Road, NEAR Hotel Cosmo
Hazra, Kolkata-700026


Vill& PO-Jhentla,
Near Police Station,


LB Block,
Sector –III, Howrah,
Kolkata –700 098


plot no 384,
Bus Stand Kalaroa Bazar,

Our Students Reviews

The in depth knowledge of Faculty as far as how google works and how Adwords operates is something extraordinary. The way he teaches is also very simple that you might learn the most difficult concept with utmost ease.


Had an awesome time learning about the potential of social media. Venkat sir, the Lead trainer, is highly experienced and very knowledgeable. I Had a good experience. Looking forward to more classes on interesting topics. Thanks.


It is very glad to tell that I got very good exposure in SEO Training. The faculty has taught the subject in depth and very understandable way. I wish SEO Training Course a best of luck and will recommend anyone who is eager to learn a subject.