Google Tag Manager Course Overview:
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We are a team of experts who believe in presenting the Good Knowledge keeping in the mind the development of technology and its effect on the world out there. With this very motto and lots of determination, we have started Advanced Technnovatio Labs.
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Google Tag Manager Syllabus?
What Is Tag Management And Why Is It Useful?
- Overview of Tag Management Systems
- Tag management: how it works, why and when to use tags
- Developing a measurement framework
About Google Tag Manager (GTM)
- Background to GTM
- How to access GTM and the steps to set up an account
The GTM Interface
- Overview of the User Interface
- How GTM is structured
- Overview of user roles for GTM
- How to install GTM on your website
- What is a data layer and why you should use one
Deploying Tags Via GTM
- Create your first tag using Google Analytics
- Configure a basic Pageview tag
- Define your trigger conditions
Testing The Results (Using GTM plugins, ObservePoint & Google Analytics)
- Check a live site to confirm GTM is present
- Use GTM plug-in to verify correct deployment
- Use ObservePoint to verify correct tags
- Check Google Analytics to verify data collection
Enhancing Your Data
- Add a static value to your Pageview tag
- Use variables to add dynamic data from the page to your Pageview Tag
- Basics of CSS selectors
- Add Event tracking to exit links
- Using a data layer to structure your data
Managing Your GTM Implementation
- Best practice for managing your tags
- Best practice for managing users
- User roles and work flows
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